Crowdfunding Campaign

“My parent’s were married for 54 years and gave me so much in their lifetime, their wedding anniversary just felt like the right day to launch. In all I do, I want to honour them and in particular my mother, Agnes Viola Henry, aka “Vie”. Mum was a strong, kind Jamaican woman, a descendent of slaves whose ancestors worked the island’s sugar cane fields. Like many who travelled to Britain in the 1960’s hoping for a better life, she settled and worked hard for her family, but never forgot her Jamaican heritage, becoming renowned for her very rummy rum cakes. Her family recipe passed down from generation to generation is now being enjoyed by so many people and I’m sure if mum was still here she’d be very proud.”

Elaine, Vie’s Youngest Daughter & Founder of Vie’s Jamaican Rum Cakes

Elaine launched the #ViesNeedsAVan crowdfunding campaign to raise £5,000 to buy a delivery van for Vie’s Jamaican Rum Cakes. Crowdfunding is an increasingly popular way of raising finance by asking a large number of people to give a small amount of money each. Backers were invited to contribute as little as £1 towards the van. The campaign exceeded its target by £1,036 and was matched by the NatWest Back Her Business scheme, giving a further £5,000 boost. Each supporter received special rewards depending on how much they gave, ranging from cakes to their logo on the new van which was the case for sponsors, Matson Ground Holidays and Birkdale House in Windermere.

Elaine, Vie’s Youngest Daughter & Founder of Vie’s Jamaican Rum Cakes

Elaine adds: “The van is going to make such a huge difference to me. I’ll be able to make fewer trips yet deliver more cakes professionally and in perfect condition, it really will make the whole process more efficient.”

 “It’s an amazingly uplifting feeling to be supported by people who want to see Vie’s Jamaican Rum Cakes succeed, especially as many of these people are strangers. I am incredibly grateful to all who have supported me on this journey.” 

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Our Values



Let us never forget the slaves who PAVED THE WAY for us to be able to enjoy rum in so many different ways today.



Let us give credit to the slaves who POWERED THE PLANTATIONS and built the rum industry because they are true heroes.



Let us commemorate the slaves who PAID THE PRICE for future generations to live in freedom.


To learn more about the slaves who built the British rum trade, please go to www.rumstory.co.uk

The Rum Story Attraction, Whitehaven, Cumbria

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